UC Berkeley’s hub for all things Crowdfunding
UC Berkeley’s The Crowd Empowered Organization introduces strategies that teach corporate decision makers how to transition from traditional and costly marketing strategies to becoming a “crowd empowered organization” by engaging a broad base of current and potential customers in a broad range of experiences.
In this unique program, some of the world’s leading experts in crowd empowerment will share their insights as well as demonstrate strategic approaches and best practices on how to use the power of the crowd. The course will be taught through observation of current and historic trends, data analysis and case studies of such major brands as Coca Cola, Procter & Gamble, American Express, Condé Nast and Dodge—major corporations that have already launched successful crowd empowerment campaigns.
Participants will learn how to harness the wisdom of the crowd for financing through crowdfunding, product development and testing, market research, and open innovation. They will learn new ways to:
The Crowd Empowered Organization is designed for corporate professionals responsible for major brand and marketing strategies and exploring emerging strategies to further enhance their consumer engagement initiatives, deepen brand positioning in the marketplace, and improve both local and global corporate social responsibility initiatives.
Marketing strategies and plans: to improve the overall effectiveness and return on campaigns, decrease market research costs by letting the crowd validate market demand, and improve engagement with prospective and future customers.
Innovation and new product development: to decrease commercialization and market research costs through crowdfunding campaigns and out-sourced R&D centers, and to use enterprise crowdfunding platforms to provide early and risk-free means of market concept testing of new products and technologies.
Social responsibility initiatives: to grow visibility and overall brand building power, increase community engagement through philanthropic efforts, refine measuring of ROI on philanthropy, and improve the effectiveness and reach of sponsorships.
Sponsorships are available. Contact Don McCrea for more information at email@example.com or (510) 643-6908.